Helder Werk provides different activities and programs that help enhance the vitality and health of employees in general. JB Promotions helps Helder Werk to develop and execute a dynamic online strategy to reach their target group (employers) on social media. We effectuate various strategies and we develop new campaigns based on the learnings of the previous. After each campaign we produce a thorough report, measuring the results and statistics, like clicks, click-through-rates and CPM. For each new period we create a content calendar that counts as a guideline for the campaign.